Rethinking the Beer Fridge
Molson Canadian is no where near being my favorite Canadian beer. However, Rethink Communications Canada has just produced what might be my favorite beer commercial – ever. Canadians typically get a warm enough reception when travelling abroad, but this takes it to a whole other level. Not only does this advertisement succeed in making me feel pride in my country; it also promotes the beer internationally in a way that sparks curiosity and brings people together.